Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview

Aaron Vaccaro , CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear: Aaron’s journey from finance and venture capital to building experience-driven brands The Topgolf transformation —how it evolved from a driving range to an entertainment empire Why Liquor Lab is the “Topgolf of cocktails” —accessible, social, hands-on Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits Why the focus isn’t on drinking—it’s about flavor, education, and connection 🔥 Quotables: “You’re not just mixing cocktails. You’re mixing memories.” “Most cocktails are riffs on six basic templates.” “We want to break down barriers and make aspirational things accessible.” 🥂 Bonus: Learn how Liquor Lab builds brand loyalty through experience Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale 🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY Follow: @LiquorLab | @TheBestWinePod @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.