Why Pink is the New Black: Rasmus Uncorks the Truth Pt. 4

Get ready to uncork some delightful conversation with Forrest Kelly and our special guest, Rasmus Emborg, as we dive into the pink-hued world of rosé wine. Rasmus takes us on a joyride through his book, “Rosé Revolution,” where he spills the tea on how this once-overlooked wine has transformed into a pop culture superstar. He skillfully navigates the complexities of our current world—yes, we’re talking about writing about wine while the weight of global events looms large—while reminding us that joy and pleasure are still on the menu. We chat about the swirling trends in wine consumption—spoiler alert: red wine isn’t the reigning champ anymore—and how a new generation of wine lovers is shaking things up, ditching the snootiness for something more approachable and fun. So grab a glass, sit back, and let’s toast to the fascinating stories behind our favorite pink drink! Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner . A lover of wine who is fascinated by the science behind it. Voted One of The Best Travel , Top 5 Minute , and Top Wine Podcasts . Takeaways: Rasmus emphasizes the importance of enjoying life, especially through good wine, amidst global chaos. The popularity of rosé wine reflects changing consumer habits towards lighter, more approachable options. Social media has played a huge role in making rosé a pop culture sensation, with its vibrant colors stealing the spotlight. Rasmus discusses how younger generations have revolutionized their approach to wine, moving away from traditional norms. Companies mentioned in this episode: Interlink Publishing Simon & Schuster @thebestwinepod Discover More from The Best 5 Minute Podcast Network: Wine Podcast Music Podcast Travel Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.