47. Quick Thinks: How to Use Storytelling to Be a Better Founder

“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios in this “Quick Thinks” episode . Zenios is the director of the Center for Entrepreneurial Studies and heads Startup Garage , a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.” Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Go to Quince.com/ThinkFast for free shipping on your order and 365-day returns. Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.