202. Own Your Brand: How to Communicate with Presence and Impact

The power of creating the reputation you want to have. Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.” A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career , Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community. In this episode of Think Fast, Talk Smart , Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace. Episode Reference Links: Lorraine K. Lee Lorraine’s Book: Unforgettable Presence Ep.6 Quick Thinks: Communicating and Leading Virtually Ep.7 Quick Thinks: Use This Framework to Speak up in Virtual Meetings Ep.31 Quick Thinks: How to Shine Online and Excel at Virtual Communication Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (02:21) - Tips for Virtual Presence (03:54) - Public Speaking Insights (06:39) - The Importance of Mentors & Sponsors (07:54) - Personal Branding on Social Media (10:29) - EPIC Career Brand Framework (12:54) - Unique & Powerful Introductions (15:09) - Conversational Threading (16:18) - Avoiding Resting Business Face (19:23) - The Final Three Question (23:24) - Conclusion ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. This episode is brought to you by Babbel . Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription. Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.