The Business of Ultramarathon Coaching-Hosted by Dirk Friel with Jason Koop, Heather Hart and Jeff Browning #203

View all show notes and timestamps on the KoopCast website . Episode overview: Coaching industry veteran and Training Peaks’ co-founder Dirk Friel takes over the KoopCast to discuss the business of ultramarathon coaching. The panel of coaches and coaching business owners includes Jason Koop, Heather Hart, owner/founder of Hart Strength and Endurance Coaching, and Jeff Browning, who owns his own coaching company. Episode highlights: (13:50) Jeff and Heather’s startup experience: technology and marketing background, taking baby steps, making the move to full-time coaching, transitioning from flexible gig jobs (57:44) Heather on recruiting assistant coaches: Heather’s experience, admitting assistant coaches, your reputation is on the line, UESCA certification, networking but not actively recruiting (1:50:23) Jason on coach-athlete ratios: athletes require roughly 1 hour per week, 40 athletes for a 40 hour work week, most CTS coaches are full time, Jason is able to take ~1 new athlete per year Additional resources: Heather’s coaching website Jeff’s coaching website SUBSCRIBE to Research Essentials for Ultrarunning Become a certified ultramarathon coach Buy Training Essentials for Ultrarunning on Amazon and Audible . Information on coaching- https://www.trainright.com Koop’s Social Media Twitter/Instagram- @jasonkoop