Ep. 138 - The State of Non-Alcoholic Beer in America

In a testament to how quickly the beer industry can change, it’s hard to imagine even just a few years ago that a panel like this would be taking place. But as the beer industry matures, there is a tilt towards health and wellness, the rise of non-alcoholic beer in the craft space can not be ignored. It shouldn’t be ignored. What you are about to hear was held in a seminar room at the 2022 Craft Brewers Conference in Minneapolis. This is an expert panel that is pushing the boundaries of non-alcoholic beer in taste, innovation, and positive public perception. So you’ll hear from: · Garrett Oliver the brewmaster of The Brooklyn Brewery , the author of The Brewmaster’s Table, and the Editor-in-Chief of The Oxford Companion to Beer. · Bill Shufelt the co-founder and CEO of Athletic Brewing Co. And · Keith Villa Brewmaster and Co-Founder at Ceria Beverages Company This audio was captured by Erik Eidem who had a microphone and camera set up in the seminar room. So while there aren’t individual mics, it will hopefully give you the sensation that you were in the room with everyone else. This Episode is sponsored by: Pro Brewer Earlier this year Beer Edge starting working with ProBrewer that to bring original articles to ProBrewer.com twice a week covering issues important to the beer industry and aimed at helping breweries of all sizes understand different facets of the business. Check out our articles on ProBrewer.com every Tuesday and Thursday and visit the site daily for other original content and to stay connected with the beer industry. For more Drink Beer, Think Beer or to check out Beer Edge follow us on Twitter @thebeeredge and visit All About Beer. Host: John Holl Guests: Garrett Oliver, Bill Shufelt, Keith Villa Sponsors: Pro Brewer, The Craft Brewery Cookbook, All About Beer and The Beer Edge Tags: Beer, Ownership, Non-alcoholic, marijuana, Innovation, education