About this episode
What was the beer scene like in Los Angeles when Ting Su opened up Eagle Rock Brewery with her husband and father-in-law a decade ago? She describes it as non-existent and an uphill climb to get customers to try small batch beer made-in house. Like so many others, they found that the success came through education and that has been a key hallmark to the brewery’s growth and expansion. By breaking down beer flavors, explaining ingredients, and giving patrons – especially women – a place to come and learn without pretense. This is done through a monthly women’s forum where no matter the level of beer comfort all are welcome to come on the third Wednesday of the month to learn more about the combination of water, grain, hops, and yeast. In this conversation, recorded at New York’s Blind Tiger Ale House , Su talks about the role and importance of education and inclusivity, how the brewery approaches growth, and lessons learned over the last decade. For more Drink Beer, Think Beer or to check out Beer Edge: The Newsletter for Beer Professionals , follow us on Twitter @thebeeredge and subscribe to our beer industry focused newsletter . There is more information, articles, and engaging content at Beer Edge . Host: John Holl Guest: Ting Su of Eagle Rock Brewery Sponsor: Cigar City Brewing Tags: beer, craft beer, education, Los Angeles, Restaurants, IPA, bombers, cans, women, Advertising: Ryan Newhouse, Ryan@beeredge.com