How Craft Beer, and IPAs in Particular, are Changing the Hop Industry

Farm owner Diane Gooding, Liz Bauer of Garston Hops and Alex Nowell, Mellotone Beer Project brewer and CLS Farms consultant, discuss how the partnership between brewers and growers has evolved in the past 20 years. Learn about the role terroir and farm practices play in hop aroma and flavor, and how the industry is adjusting to a slowdown in hop sales. Moderated by Stan Hieronymus . For more Drink Beer, Think Beer check out All About Beer. Sponsors Dogfish Head Craft Brewery Calling all hop heads! Dogfish Head’s 60 Minute IPA is a fantastically hoppy India Pale Ale that’s beautifully balanced thanks to their unique continual hopping method. Delivering a pungent hop flavor that isn’t crushingly bitter, 60 Minute is continually hopped throughout the boil for a full 60 minutes … starting to see where the name comes from?! Check out dogfish.com to learn more and to find some 60 Minute near you! Dogfish Head Craft Brewery, Milton, DE. Please drink responsibly. Stomp Stickers Stomp Stickers is a proud member of the Brewers Association that produces a wide variety of printed brewery products such as beer labels, keg collars, coasters, beer boxes and much more. Stomp’s website features an easy-to-use design tool, low quantity orders, fast turn times, and free domestic shipping. Visit StompStickers.com and use code THINKBEER for 15% off your first order. The 5th Ingredient If you're running a brewery owner or operator, Beer30 by The 5th Ingredient is the ultimate command center. The most powerful brewery management software on the market, Beer30 handles the entire brewing workflow, from recipe development to production. Once your beer is brewed and ready, it seamlessly manages your inventory and streamlines your brewery's sales and distribution--all in the same easy-to-use platform. Beer30 lets you get back to the beer and the people that made you fall in love with this industry in the first place. And no other brewery management software gives you the ability to truly master your business and get the insights that you need to thrive in an increasingly competitive industry. Visit the5thingredient.com/AllAboutBeer today to learn more and receive 3 free months of Beer30. Host: Stan Hieronymus Guests: Diane Gooding, Liz Bauer, and Alex Nowell Sponsors: All About Beer, Stomp Stickers, The 5th Ingredient, Tags: Hops, IPA, Oregon, Washington, Idaho, New Zealand, Farming, Flavor, Aroma Photo: John Holl