Podcast #195: United Mountain Workers President Max Magill

The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber. Who Max Magill, President of United Mountain Workers and ski patroller at Park City Mountain Resort, Utah Recorded on January 11, 2025 About United Mountain Workers United Mountain Workers (UMW) is a labor union representing 16 distinct employee groups across more than a dozen U.S. ski resorts: UMW is organized under Communication Workers of America , which represents more than 700,000 workers across media, healthcare, manufacturing, and other sectors. Why I interviewed him In case you missed it ( New York Times ): Ski patrollers at Park City Mountain in Utah triumphantly returned to the slopes on Thursday, after ending a nearly two-week strike over union wages and benefits. The strike hobbled the largest U.S. ski resort during a busy holiday period and sparked online fury about deepening economic inequality in rural mountain areas. Late Wednesday, the Park City Professional Ski Patrollers Association ratified a contract with Vail Resorts, which owns Park City and more than 40 other ski areas, that raises the starting pay of ski patrollers and other mountain safety workers $2 an hour, to $23. The most experienced patrollers will receive an average increase of $7.75 per hour. The agreement also expands parental leave policies for the workers, and provides “industry-leading educational opportunities,” according to the union. … Accusing Vail Resorts of unfair labor practices, the Ski Patrollers Association, which represents 204 ski patrollers and mountain safety personnel, went on strike on Dec. 27. The strike received national attention as a fight between the haves and have-nots — a global corporation valued at nearly $10 billion against the vital workers who aid and protect skiers on its properties. With few ski patrollers to open trails, respond to accidents and perform avalanche mitigation, only about one fourth of Park City Mountain’s terrain was open during the strike. Irate skiers and snowboarders at Park City soon pilloried Vail, taking to social media and national news organizations to denounce lengthy lift lines and contrast the high salaries of Vail leadership and expensive ticket prices with the relatively low pay of resort workers. This is a big deal, and it’s probably just getting started. What we talked about Back to work; support in unexpected corners; I hear tell of flying pizzas and donuts and I want in on this magical world; a brief timeline of contract negotiations; what Vail Resorts offered and why the union said no; “we had no choice but to play our final and most powerful card, knowing that our strike would cause massive disruption”; deconstructing the vast Vail management machine; what UMW won in the new contract; “the raises we won are life-changing for a ton of our members, including me”; a rapidly changing Utah; how the patrollers’ union was challenged when Vail merged Park City and Canyons; “a malicious union-busting campaign is the best way to organize workers”; organizing a union in a “right to work” state; the amazing complexity of Park City Mountain Resort; the complexities of importing patrollers from one resort to another; skier volumes at Park City over time; the pluses and minuses of more skiers; “this movement will continue to grow”; the patrol union vote at A-Basin (it passed); could the various patrol unions combine?; whether ski industry unions could spread to other worker groups and regions; “all workers, ski industry or not, deserve respect”; and Vail’s big 2022 pay raises. Questions I wish I’d asked I was surprised to hear Magill describe new patrol uniforms as “pretty substandard.” With every lift op rocking a Helly jacket , I figured the squad up top would get primo stuff. Why don’t they? What I got wrong Real-world facts for numbers that I roughly guessed at mid-talk: * Park City population: 8,254 (I said “a little over 8,000”) * 2024-25 Epic Pass sales: approximately 2.3 million (I said “2 million”) * Early-bird price of a 2024-25 Epic Local Pass: $739 (I said “seven-thirty-something”) * Size of Park City Mountain Resort: 7,300 acres, 350 trails (I actually got these right, but tagged them with a “or whatever they are” on the pod) * On the number of active U.S. ski areas: 509, by my own count (I said “500-some,” but it changes almost weekly, so I hedged) On words being hard * I kept saying “exasperate” when I meant to say “exacerbate,” a word that my idiot brain cannot pronounce. But I know the difference so please stop sending me that email. * I said that “most” U.S. ski areas were in the Midwest and East, when I meant to say that the “majority” were. This is true. Only 189 of the 509 active U.S. ski areas (37%) sit in the 11 western ski states. On things changing fast Magill and I discussed the pending unionization vote among Arapahoe Basin patrollers. Shortly after our conversation concluded, he informed me that they had officially voted to organize. On sourcing I cited the AP (Associated Press), as my source for some summary points from the Park City patrollers’ contract with Vail Resorts. Most of what I cited actually came from High Country News. Corrected mid-flow * Contract negotiations began in March (not May, as I suggested) of 2024 * Patrollers at the then-independent Canyons ski area established the union that now represents all of Park City Mountain Resort in 2001, not 2002. Vail purchased Canyons in 2013 and Park City in 2014, and combined the side-by-side ski areas into one with the Quicksilver Gondola in 2015. On skier visit numbers I noted that ski resorts operating on Forest Service lands had successfully lobbied against requirements to report annual skier visit numbers. That probably seemed irrelevant in the case of Park City Mountain Resort, which does not operate on Forest Service land, but I was trying to get to the larger point that Vail Resorts is secretive with its resort-by-resort skier visits. Podcast Notes On Right to Work Many states have passed “right to work” laws, meaning that employees are not compelled to join a labor union, even if one represents their workplace. From the National Right to Work Legal Defense Foundation : Nuances exist from state to state. Magill notes in our conversation that Colorado is a right-to-work state, but the Colorado Sun describes the state as a “modified right-to-work state”: But the Labor Peace Act is a law that unions find to be a challenge. Enacted in 1943, the state law was seen as a compromise between unions and business owners. That’s why Colorado is considered a modified right-to-work state, which means that new hires don’t have to join a union if one exists, though they can if they want to. But if a union wins its Labor Peace Act election, then union membership is required. The Peace Act rules require three-quarters of eligible workers to participate in a second vote, if they already successfully voted in an NLRB election. Without it, the union has less bite since it doesn’t represent all eligible workers and cannot collect dues from those who don’t join. The NLRB’s vote needs just a simple majority. On Park City Mountain Resort Yeah it’s freaking huge: On the “Knowledge” I compared the master patroller’s understanding of gigantic, rollicking Park City - with its 350 trails, 7,300 acres, and dozens of lifts - to the “Knowledge,” an exam that requires would-be London taxi drivers to memorize every cobblestone in the city to earn their license. Per The New York Times : McCabe had spent the last three years of his life thinking about London’s roads and landmarks, and how to navigate between them. In the process, he had logged more than 50,000 miles on motorbike and on foot, the equivalent of two circumnavigations of the Earth, nearly all within inner London’s dozen boroughs and the City of London financial district. He was studying to be a London taxi driver, devoting himself full-time to the challenge that would earn him a cabbie’s “green badge” and put him behind the wheel of one of the city’s famous boxy black taxis. Actually, “challenge” isn’t quite the word for the trial a London cabbie endures to gain his qualification. It has been called the hardest test, of any kind, in the world. Its rigors have been likened to those required to earn a degree in law or medicine. It is without question a unique intellectual, psychological and physical ordeal, demanding unnumbered thousands of hours of immersive study, as would-be cabbies undertake the task of committing to memory the entirety of London, and demonstrating that mastery through a progressively more difficult sequence of oral examinations — a process which, on average, takes four years to complete, and for some, much longer than that. The guidebook issued to prospective cabbies by London Taxi and Private Hire (LTPH), which oversees the test, summarizes the task like this: To achieve the required standard to be licensed as an “All London” taxi driver you will need a thorough knowledge, primarily, of the area within a six-mile radius of Charing Cross. You will need to know: all the streets; housing estates; parks and open spaces; government offices and departments; financial and commercial centres; diplomatic premises; town halls; registry offices; hospitals; places of worship; sports stadiums and leisure centres; airline offices; stations; hotels; clubs; theatres; cinemas; museums; art galleries; schools; colleges and universities; police stations and headquarters buildings; civil, criminal and coroner’s courts; prisons; and places of interest to tourists. In fact, anywhere a taxi passenger might ask to be taken. If anything, this description understates the case. The six-mile radius from Charing Cross, the putative center-point of London marked by an equestrian statue of King Charles I, takes in some 25,000 streets. London cabbies need to know all of those streets, and how to drive them — the direction they run, which are one-way, which are dead ends, where to enter and exit traffic circles, and so on. But cabbies also need to know everything on the streets. Examiners may ask a would-be cabbie to identify the location of any restaurant in London. Any pub, any shop, any landmark, no matter how small or obscure — all are fair game. Test-takers have been asked to name the whereabouts of flower stands, of laundromats, of commemorative plaques. One taxi driver told me that he was asked the location of a statue, just a foot tall, depicting two mice sharing a piece of cheese. It’s on the facade of a building in Philpot Lane, on the corner of Eastcheap, not far from London Bridge. Surely hyperbole, I thought, upon reading this 2014 article. But when I stepped into a London black cab some years later and gave the driver my address, he said “Quite good Old Fellow”* and piloted his gigantic car from the train station down an impossible tangle of narrow streets and dropped us at the doorstep of the very building I’d requested. It appears that the robots have yet to kill this requirement. *He probably didn’t actually say this, but I jolly well wish he had. On Vail’s 2022 pay raises On different skillsets and jobs I think I came off as a bit of an a-hole at the end when I was asking about Vail paying unskilled jobs like ticket-checker and lift attendant $20 an hour while setting the minimum for more skilled jobs like ski patrol at $21. Look, I know all jobs have nuances and challenges and ways to do them well and ways to do them poorly. I’ve done all sorts of “unskilled” jobs, from bagging groceries to pushing shopping carts to stocking shelves to waiting tables. I know the work can be challenging, tiring, and thankless, and I believe good workers should be paid good wages. If you’re loading a fixed-grip double chair on a beginner run for eight hours in four-degree weather, well, you’re awesome. But it does take more training and a larger skillset to step onto a big-mountain patrol than to manage a big-mountain liftline, and I believe the compensation for the more rigorous role ought to reflect that skills gap. The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe