Podcast #192: Mount Sunapee GM (and former Crotched GM) Susan Donnelly

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You can also subscribe to the free tier below: Who Susan Donnelly, General Manager of Mount Sunapee (and former General Manager of Crotched Mountain ) Recorded on November 4, 2024 About Crotched Click here for a mountain stats overview Owned by: Vail Resorts, which also owns: Located in: Francetown, New Hampshire Year founded: 1963 (as Crotched East); 1969 (as Onset, then Onset Bobcat, then Crotched West, now present-day Crotched); entire complex closed in 1990; West re-opened by Peak Resorts in 2003 as Crotched Mountain Pass affiliations: * Epic Pass , Epic Local Pass , Northeast Value Epic Pass : unlimited access * Northeast Midweek Epic Pass : midweek access, including holidays Closest neighboring public ski areas: Pats Peak (:34), Granite Gorge (:39), Arrowhead (:41), McIntyre (:50), Mount Sunapee (:51) Base elevation: 1,050 feet Summit elevation: 2,066 feet Vertical drop: 1,016 Skiable Acres: 100 Average annual snowfall: 65 inches Trail count: 25 (28% beginner, 40% intermediate, 32% advanced) Lift count: 5 (1 high-speed quad, 1 fixed-grip quad, 1 triple, 1 double, 1 surface lift – view Lift Blog’s inventory of Crotched’s lift fleet) History: Read New England Ski History’s overview of Crotched Mountain About Mount Sunapee Click here for a mountain stats overview Owned by: The State of New Hampshire; operated by Vail Resorts, which also operates resorts detailed in the chart above. Located in: Newbury, New Hampshire Year founded: 1948 Pass affiliations: * Epic Pass , Epic Local Pass , Northeast Value Epic Pass : unlimited access * Northeast Midweek Epic Pass : midweek access, including holidays Closest neighboring public ski areas: Pats Peak (:28), Whaleback (:29), Arrowhead (:29), Ragged (:38), Veterans Memorial (:42), Ascutney (:45), Crotched (:48), Quechee (:50), Granite Gorge (:51), McIntyre (:53) Base elevation: 1,233 feet Summit elevation: 2,743 feet Vertical drop: 1,510 feet Skiable Acres: 233 acres Average annual snowfall: 130 inches Trail count: 67 (29% beginner, 47% intermediate, 24% advanced) Lift count: 8 (2 high-speed quads, 1 fixed-grip quad, 2 triples, 3 conveyors – view Lift Blog’s inventory of Mount Sunapee’s lift fleet.) History: Read New England Ski History’s overview of Mount Sunapee Why I interviewed her It’s hard to be small in New England and it’s hard to be south in New England. There are 35 New England ski areas with vertical drops greater than 1,100 feet, and Crotched is not one of them. There are 44 New England ski areas that average more than 100 inches of snow per winter, and Crotched is not one of those either. Crotched does have a thousand vertical feet and a high-speed lift and a new baselodge and a snowmaking control room worthy of a nuclear submarine. Which is a pretty good starter kit for a successful ski area. But it’s not enough in New England. To succeed as a ski area in New England, you need a Thing. The most common Things are to be really really nice or really really gritty. Stratton or Mad River. Okemo or Magic. Sunday River or Black Mountain of Maine. The pitch is either “you’ll think you’re at Deer Valley” or “you’ll descend the hill on ice skates and you’ll like it.” But Crotched’s built-along-a-state-highway normalness precludes arrogance, and its mellow terrain lacks the attitude for even modest braggadocio. It’s not a small ski area, but it’s not big enough to be a mid-sized one, either. The terrain is fine, but it’s not the kind of place you need to ski on purpose, or more than once. It’s a fine local, but not much else, making Crotched precisely the kind of mountain that you would have expected to be smothered by the numerous larger and better ski areas around it before it could live to see the internet. And that’s exactly what happened. Crotched, lacking a clear Thing, went bust in 1990. The ski area, undersized and average, should have melted back into the forest by now. But in 2002, then-budding Peak Resorts crept out of its weird Lower Midwest manmade snowhole on a reverse Lewis & Clark Expedition to explore the strange and murky East. And as they hacked away the brambles around Crotched’s boarded-up baselodge, they saw not a big pile of mediocrity, but a portal into the gold-plated New England market. And they said “this could work if we can just find a Thing.” And that Thing was night-skiing with attitude, built on top of $10 million in renovations that included a built-from-scratch snowmaking system. The air above the American mountains is filled with such wild notions. “We’re going to save Mt. Goatpath. It’s going to be bigger than Vail and deeper than Alta and higher than Telluride.” And everyone around them is saying, “You know this is, like, f*****g Connecticut, right?” But if practical concerns killed all bad ideas, then no one would keep reptiles as pets. Everyone else is happy with cats or dogs, sentient mammals of kindred disposition with humans, but this idiot needs a 12-foot-long boa constrictor that he keeps in a 6x3 fishtank. It helps him get chicks or something. It’s his thing. And damned if it doesn’t work. What we talked about Transitioning from smaller, Vail-owned Crotched to larger, state-owned but Vail-operated Sunapee; “weather-proofing” Sunapee; Crotched and Sunapee – so close but so different; reflecting on the Okemo days under Triple Peaks ownership; longtime Okemo head Bruce Schmidt; reacting to Vail’s 2018 purchase of Triple Peaks; living through change; the upside of acquisitions; integrating Peak Resorts; skiing’s boys’ club; Vail Resorts’ culture of women’s advancement; why Covid uniquely challenged Crotched among Vail’s New England properties; reviving Midnight Madness; Crotched’s historic downsizing; whether the lost half of Crotched could ever be re-developed; why Crotched 2.0 is more durable than the version that shut down in 1990; Crotched’s baller snowmaking system; southern New Hampshire’s wild weather; thoughts on future Crotched infrastructure; and considering a beginner trail from Crotched’s summit. Why now was a good time for this interview As we swing toward the middle of the 2020s, it’s pretty lame to continue complaining about operational malfunctions in the so-called Covid season of 2020-21, but I’m going to do it anyway. Some ski areas did a good job operating that season. For example, Pats Peak. Pats Peak was open seven days per week that winter. Pats Peak offered night skiing on all the days it usually offers night skiing. Pats Peak made the Ross Ice Shelf jealous with its snowmaking firepower. Pats Peak acted like a snosportskiing operation that had operated a snosportskiing operation in previous winters. Pats Peak did a good job. Other ski areas did a bad job operating that season. For example, Crotched. Crotched was open whenever it decided to be open, which was not very often. Crotched, one of the great night-skiing centers in New England, offered almost no night skiing. Crotched’s snowmaking looked like what happens when you accidentally keep the garden hose running during an overnight freeze. Crotched did a bad job. This is a useful comparison, because these two ski areas sit just 21 miles and 30 minutes apart. They are dealing with the same crappy weather and the same low-altitude draw. They are both obscured by the shadows of far larger ski areas scraping the skies just to the north. They are both small and unserious places, where the skiing is somewhat beside the point. Kids go there to pole-click one another’s skis off of moving chairlifts. College kids go there to alternate two laps with two rounds at the bar. Adults go there to shoo the kids onto the chairlifts and burn down happy hour. No one shows up in either parking lot expecting Jackson Hole. But Crotched Mountain is owned by Vail Resorts. Pats Peak is owned by the same family of good-old boys who built the original baselodge from logs sawed straight off the mountain in 1962. Vail Resorts has the resources to send a container full of sawdust to the moon just to see what happens when it’s opened. Most of Pats Peaks’ chairlifts came used from other ski areas. These two are not drawing from the same oil tap. And yet, one of them delivered a good product during Covid, and the other did not. And the ones who did are not the ones that their respective pools of resources would suggest. And so the people who skied Pats Peak that year were like “Yeah that was pretty good considering everything else kind of sucks right now.” And the people who skied Crotched that season were like “Well that sucked even worse than everything else does right now, and that’s saying something.” And that’s the mess that Donnelly inherited when she took the GM job at Crotched in 2021. And it took a while, but she fixed it. And that’s harder than it should be when your parent company can deploy sawdust rockets on a whim. What I got wrong * I said that Colorado has 35 active ski areas. The correct number is 34, or 33 if we exclude Hesperus, which did not operate last winter, and is not scheduled to reactivate anytime soon. * I said that Bruce Schmidt was the “president and general manager” of Okemo. His title is “Vice President and General Manager.” Sorry about that, Bruce. * I said that Okemo’s season pass was “closing in on $2,000” when Vail came along. According to New England Ski History , Okemo’s top season pass price hit $1,375 for the 2017-18 ski season, the last before Vail purchased the resort. This appears to be a big cut from the 2016-17 season, when the top price was $1,619. My best guess is that Okemo dropped their pass prices after Vail purchased Stowe, l owering that mountain’s pass price from $2,313 for the 2016-17 ski season to just $899 (an Epic Pass) the next. * I said that 80 percent-plus of my podcasts featured interviews with men. I examined the inventory, and found that of the 210 podcasts I’ve publishe d (192 Storm Skiing Podcasts, 12 Covid pods, 6 Live pods), only 33, or 15.7 percent, included a female guest. Only 23 of those (11 percent), featured a woman as the only guest. And three of those podcasts were with one person: former NSAA CEO Kelly Pawlak. So either my representation sucks, or the ski industry’s representation sucks, but probably it’s both. Why you should ski Crotched Upper New England doesn’t have a lot of night skiing, and the night skiing it does have is mostly underwhelming. Most of the large resorts – Killington, Sugarbush, Smuggs, Stowe, Sugarloaf, Waterville, Cannon, Stratton, Mount Snow, Okemo, Attitash, Wildcat, etc. – have no night skiing at all. A few of the big names – Bretton Woods, Sunday River, Cranmore – provide a nominal after-dark offering, a lift and a handful of trails. The bulk of the night skiing in New Hampshire, Vermont, and Maine involves surface lifts at community-run bumps with the vertical drop of a Slip N’ Slide. But a few exceptions tower into the frosty darkness: Pleasant Mountain, Maine; Pats Peak, New Hampshire; and Bolton Valley, Vermont all deliver big vertical drops, multiple chairlifts, and a spiderweb of trails for night skiers. Boyne-owned Pleasant, with 1,300 vertical feet served by a high-speed quad, is the most extensive of these, but the second-most expansive night-skiing operation in New England lives at Crotched. Parked less than an hour from New Hampshire’s four largest cities – Manchester, Nashua, Concord, and Derry – Crotched is the rare northern New England ski area that can sustain an after-hours business (New Hampshire, Maine, and Vermont are ranked numbers 41, 42, and 49 among U.S. states by population, respectively, with a three-state total of just 3.5 million residents). With four chairlifts spinning, every trail lit, Park Brahs on patrol, first-timers lined up at the rental shop, Bomber Bro straightlining Pluto’s Plunge in his unzipped Celtics jacket, the parking lots jammed, and the scritch-scratch of edges on ice shuddering across the night, it’s an amazing scene, a lantern of New England Yeah Dawg zest floating in the winter night. No, Crotched night skiing isn’t what it used to be, when Peak Resorts kept the joint bumping until 3 a.m. And the real jammer, Midnight Madness, hits just a half dozen days per winter. But it’s still a uniquely New England scene, a skiing spectacle that can double as a night-cap after a day shredding Cannon or Waterville or Mount Snow. Podcast Notes On my recent Sunapee pod I tend to schedule these interviews several months in advance, and sometimes things change. One of the things that changed between when I scheduled this conversation and when we recorded it was Donnelly’s job. She moved from Crotched, which I had never spotlighted on the podcast, to Sunapee, which I just featured a few months ago. Which means, Sunapee Nation, that we don’t really talk much about Mount Sunapee on this podcast that has Mount Sunapee in the headline. But pretty much everything I talked about in June with former Sunapee GM Peter Disch (who’s now VP of Mountain Ops at Vail’s Heavenly), is still relevant: On historic Crotched Crotched was once a much larger resort forged from two onetime independent side-by-side ski areas. The whole history of it is a bit labyrinthian and involves bad decisions, low snow years, and unpaid taxes (read the full tale at New England Ski History ), but the upshot was this interconnected animal, shown here at its 1988-ish peak: The whole Crotched complex dropped dead around 1990, and would have likely stayed that way forever had Missouri-based Peak Resorts not gotten the insane idea to dig a lost New England ski area up from the graveyard. Somewhat improbably, they succeeded, and the contemporary Crotched (minus the summit quad, which came later), opened in 2003. The current ski area sits on what was formerly known as “Crotched West,” and before that “Bobcat,” and before that (or perhaps at the same time), “Onset.” Trails on the original Crotched Mountain, at Crotched East (left on the trailmap above), are still faintly visible from above (on the right below, between the “Crotched Mountain” and “St. John Enterprise” dots): On Triple Peaks and Okemo Triple Peaks was the umbrella company that owned Okemo, Vermont; Mount Sunapee, New Hampshire; and Crested Butte, Colorado. The owners, the Mueller family, sold the whole outfit to Vail Resorts in 2018. Longtime Okemo GM Bruce Schmidt laid out the whole history on the podcast earlier this year: On Crotched’s lift fleet Peak got creative building Crotched’s lift fleet. The West double, a Hall installed by Jesus himself in 400 B.C., had sat in the woods through Crotched’s entire 13-year closure and was somehow reactivated for the revival. The Rover triple and the Valley and Summit quads came from a short-lived 1,000-vertical-foot Virginia ski area called Cherokee. What really nailed Crotched back to the floor, however, was the 2012 acquisition of a used high-speed quad from bankrupt Ascutney, Vermont. Peak flagrantly dubbed this lift the “Crotched Rocket,” a name that Vail seems to have backed away from (the lift is simply “Rocket” on current trailmaps). Fortunately, Ascutney lived on as a surface-lifts-only community bump even after its beheading. You can still skin and ski the top trails if you’re one of those people who likes to make skiing harder than it needs to be: On Peak Resorts Peak Resorts started in, of all places, Missouri. The company slowly acquired small-but-busy suburban ski areas, and was on its way to Baller status when Vail purchased the whole operation in 2019. Here’s a loose acquisition timeline: The Storm explores the world of lift-served skiing year-round. Join us. The Storm publishes year-round, and guarantees 100 articles per year. This is article 81/100 in 2024, and number 581 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe