An Insider's Take on the Downfall of Mid-Aughts Digital Media

If we're in one era of content that goes viral online, we're at the end of another. On Today's Show: Ben Smith , editor in chief of Semafor, former media columnist for The New York Times , and the author of Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral (Penguin Press, 2023), traces the rise and fall of digital media upstarts like HuffPost, Gawker and BuzzFeed.