#57: Will Frith Solves Terroir & Other Lessons From Vietnam

You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith. In this new episode we talk about: Will’s journey from a coffee purist to being more reasonable Meeting people where they are The importance of a middle class to support a new coffee category Will’s rule of thumb for cheap coffee What he drinks in the morning Being careful to not bring a western mindset to Vietnam French occuption and the resulting mash-up culture RESOURCES Inquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.com Vietnam: A New Vocabulary Video Support the show on Patreon to join our live Discord hangouts, and get access to research papers, transcripts and videos. And if you don't want to commit, show your support here with a one time contribution: PayPal Sign up for the newsletter for behind the scenes pictures. To connect with Will Frith: Instagram Website Cover Art by: Nick Hafner Into song: Elijah Bisbee Support the show