About this episode
Join our community of unreasonable leaders achieving undeniable success : https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube It’s a common myth that businesses die because of their competition. The truth is, they die because they fail to understand what their customers actually expect. In this episode, I break down a framework I’ve used to help hundreds of leaders and build my own multiple seven-figure business: The Customer Expectation Triangle of Death. We’ll explore the three distinct ages of business—Analog, Digital, and the Age of AI—and how customer expectations have evolved through each. You’ll learn why simply having a quality product at a good price is no longer enough, and what you need to focus on right now to separate your business from the noise and achieve escape velocity. This isn’t just theory. This is the practical, no-BS framework for building a business that lasts. Key Takeaways: The Real Reason Businesses Fail: It’s not your competition; it’s your failure to understand evolving customer expectations. The Three Ages of Business: Learn the critical shifts between the Analog Age (pre-2000), the Digital Age (2000-2020), and the Age of AI (2020-present). The Triangle Framework: Deconstruct the three core pillars of customer expectation: Quality, Price, and Speed/Ease of Delivery. The Rise of Experience: Understand why the Digital Age made a seamless customer experience the absolute baseline for any viable business. Winning in the Age of AI: Discover why "Signal"—trust, connection, and authenticity—is the ultimate differentiator in today's market. The Inside-Out Diagnostic: Get a simple, actionable tool to diagnose and fix core issues with customer retention, engagement, and acquisition. -- Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective -- Episodes You Might Enjoy: From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.