RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage

Became a Master of the Close: https://masteroftheclose.com In this episode of The Ryan Hanley Show, Ryan Hanley , interviews Chris Greene , the Flood Insurance Guru . Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53) Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley Learn more about your ad choices. Visit megaphone.fm/adchoices -- Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective -- Episodes You Might Enjoy: From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.