About this episode
Became a Master of the Close: https://masteroftheclose.com Joined by Brent Kelly, we dissect the dynamic landscape of business and marketing, revealing how maturity and real-world experience shape our certainty in our choices. ✅ Join the Insurance Growth Masterclass: https://masterclass.insure ✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley ✅ Hire me to speak at your next event: https://ryanhanley.com/speaking 👉 Brent Kelly's LinkedIn: https://www.linkedin.com/in/brentkelly/ 🌐 Sitkin's Website: https://www.sitkins.com/ ** More about this episode ** Our conversation drifts from the youthful zeal that once propelled us to the nuanced wisdom that now guides our decisions, providing a roadmap for others on similar journeys. Dive into the heart of client relationships and marketing strategies with us as we share a controversial take on inbound marketing for agencies, emphasizing the importance of solving immediate problems rather than premature upselling. We navigate the complexities of finding the perfect business model-client fit and the critical difference between specialization and niche marketing. Our Brent Kelly, from the Sitkins Group, offers enriching expertise on adopting a mindset-oriented approach, illuminating the path for fostering profound ties with clients and refining your business through trial and error. This episode culminates with powerful insights into embracing a consultative approach in the insurance industry, where technical prowess is balanced with interpersonal finesse. We discuss the transformative power of effective communication through open-ended questions and the art of being fully present, both professionally and personally. Wrapping up with a heartfelt appreciation for the collaborative spirit, we invite listeners to continue the conversation and growth with the Sittkins Group’s rich resources. Learn more about your ad choices. Visit megaphone.fm/adchoices -- Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective -- Episodes You Might Enjoy: From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.