Branding Expert Reveals the Secret to Business Success in 2025 - Sara Connell

Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric. Today, Sara Connell shares her 2025 forecast, discussing trajectory forecasting, demand forecasting, and key shifts in the stock market and social media marketing. She delves into the current “trust recession” and explores strategies to transform it into a trust ascension by mastering cognitive science and long-term relationship building. They discuss the shift from Simon Sinek’s “It’s all about your why” to “It’s all about your who,” emphasizing the rising importance of personal branding and genuine human connections. Additionally, Sara highlights the role of micro content, AI, and market research in fostering trust, alongside the power of long-form, unscripted content and user-generated content. 🎯 Takeaways: The future trend emphasizes the importance of personal connection over just the reason behind products or services Utilize personal brand and real, unscripted stories to build genuine connections and overcome the "trust recession" Emphasize building long-term relationships and trust rather than relying on short-term tactics 💬 Sound Bites: "What does this particular moment call us forth to become masterful in?" "We are moving from Simon Sinek's it's all about your why to it's all about your who." "People want to trust the person behind it." 🔗 Connect and Discover: Youtube: https://www.youtube.com/@saracconnellauthor Instagram: https://www.instagram.com/saraconnell/?hl=en Website: https://www.saraconnell.com/ 📖 Chapters: 00:00 "Who Over Why: 2025 Trends" 04:40 Mastering Trust in Uncertain Times 08:14 "Evolving Opportunities Amid Uncertainty" 09:25 Balancing AI and Human Interaction 14:30 Authenticity in Marketing Matters 19:04 Template Fatigue in Online Video 21:08 Creative Burnout in Entrepreneurship 25:49 Nighttime Brain Priming Techniques 26:44 "Priming Brain for Genius Zone" 30:11 "Manifesting Skeptic Turned Believer" 32:35 "The Secret and Brain's Role" 36:52 Identity Shift Sparks Weight Loss 40:00 Books as Visibility Boosters 42:50 "Long Form is King" 📌 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Website: https://go.ryanhanley.com/ Course Page: https://masteroftheclose.com/ Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657 Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486 Instagram: https://www.instagram.com/ryan_hanley -- Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective -- Episodes You Might Enjoy: From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.