234. Are Independent Agents Over Indexing on Middle Market Accounts

Became a Master of the Close: https://masteroftheclose.com Listen in as I share my candid thoughts on the often-neglected potential of small business accounts in the insurance world. ✅ Free step-by-step video series for generating inbound leads from YouTube: https://go.ryanhanley.com/youtube ✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley ✅ Subscribe to the audio podcast here: https://ryanhanley.com/podcast ** More about this episode ** While the allure of middle market accounts is undeniable, I discuss the overlooked opportunities within the small business sector. Despite popular belief, these accounts can be just as profitable, if not more, when properly nurtured and managed. I challenge the common misconception that small business insurance is unprofitable and highlight the intense effort and resources required to service larger accounts. With insights from my experience and discussions with industry peers, this episode is an eye-opener for insurance agencies who might be undervaluing the smaller players in the market. Dive into our conversation about the strategic advantages of cultivating a diversified portfolio of small business accounts, especially in light of unpredictable events like the COVID-19 pandemic. I outline actionable strategies to attract and retain small business clients, emphasizing the importance of specialized sales processes and client onboarding to ensure a seamless experience. Whether you're an industry veteran or a budding producer, this episode offers valuable perspectives on balancing your agency's focus and capitalizing on the stability that small businesses can provide. Tune in to discover why treating small business as a vital niche could be the game-changer your agency needs. Learn more about your ad choices. Visit megaphone.fm/adchoices -- Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective -- Episodes You Might Enjoy: From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk From One Man Shop to $200M in Revenue: https://lnk.to/tommymello Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.