Don’t Just Wait for Clients: Real Tactics to Build Your Personal Training Business

Struggling to find new personal training clients? You’re not alone! In this eye-opening episode of the “NASM CPT Podcast,” host Rick Richey break down the five most common strategies that aren't working for trainers hoping to expand their client base—and reveal what actually gets results. Are you simply waiting for your fitness manager to send clients your way? Posting on social media and hearing only crickets? Approaching friends and family who just want freebies? Dr. Richey dives deep into why these popular tactics fall flat for most trainers—and shares how the real secret lies in consistent effort, authentic relationships, and a long-game approach. You’ll get actionable, real-world advice for building trust on the gym floor, leveraging the power of social proof, and making yourself truly visible (even if that means taking a page from the fearless James of Bryant Park with his sandwich board and bullhorn). Plus, discover must-have tips on positioning yourself for success, from smart pricing to the importance of being seen as someone who trains —not just talks about it. If you’re ready to move beyond “waiting for clients” and learn how the hustlers in the fitness industry fill their schedules, this is the episode for you.Get ready to transform your personal training business with proven, practical strategies you can start today! If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm