About this episode
MATT OLSON – Precision Ag Go-to-Market with the John Deere Agriculture & Turf Division. Matt has been the go-to-market manager since January 2017 and has 16 years of Precision Ag experience with John Deere. In addition to his role at John Deere, he actively participates in their row crop, cattle and hog operation in North Central Iowa. Matt joined Deere & Company in May 2002 and has held numerous positions in finance, sales and marketing. In addition to his experiences within the Ag and Turf Division, he also has held several positions within John Deere Financial. Currently, Matt is responsible marketing equipment and technology solutions to help farmers increase yields, decrease costs and increase the efficiency of the work they do. Matt enjoys working on the family farm, fitness, technology, and travel. Matt graduated from Drake University with a B.S degree in Accounting and an M.B.A., also from Drake University. Topic: Matt would like to discuss Data; Data collection, Data management, Data insights, etc. 1. Commodity prices have risen, input prices have risen, markets are going to change. How can John Deere help farmers prepare in advance for economic changes? 2. John Deere just introduced their new G5 Universal displays. How can farmers use these on equipment they already own? Are they preloaded with software? a. One change with the new displays is that G5Plus includes AutoTrac, Documentation, and now Section Control in base, simplifying the purchase experience. b. With the G5 Advanced package, farmers can boost their in-field productivity and performance with automation features that include AutoTrac™ Turn Automation, AutoPath™, Machine Sync, and In-field Data Sharing. 3. Farmers should be gathering as much data as possible they can make the best-informed decisions possible – “If you can’t measure it you can’t manage it”. What are some ways farmers can collect all the data that’s possible? a. Today’s machines can document more than what most farmers are documenting. b. Experts say it takes 3 to 5 years of good ag data to really make informed decisions about their operations. 4. What are some tools John Deere offers to bring in data from a mixed fleet? 5. What’s John Deere doing to make its precision-ag technology easy to use? 6. Once machine or agronomic data is in the Operations Center – what can farmers do with it? 7. How can tools in the Operations Center like “Work Planner” be used to streamline their farm? Farm 4 Profit Podcast Client John Deere Attn: Farm 4 Profit Contact: Aaron Gilbertie Aimee Williams Jenni Badding Project Farm 4 Profit Podcast Interviews Mod Op 444 Brickell Ave., Suite 900 Miami, FL 33131 323 467 9600 modop.com — Los Angeles New York City Dallas Kansas City Portland Miami Panama City Cleveland Toronto 2 Company Use 8. Let’s talk about the connection between data and the operation of the machine… 9. What are some steps farmers can be taking right now to prepare for more automation or even autonomy? 10. How does automation or autonomy lead to increased farm profitability? Ryan Jardon - Large Tractors & Tillage Go to Market Manager Ryan is responsible for growing the John Deere Large Tractor and Tillage equipment and technology business in North America. Ryan develops tactical strategies that enable John Deere dealers to best serve their customers. In his role he collaborates closely with tractor & tillage factory teams as well as other strategic groups like Training, Advertising, Order Fulfillment, and Pricing & Incentives. Ryan grew up on a farm in southwest Iowa and began his career with John Deere in 2010. He has had varying roles of increasing responsibility during his time at John Deere, primarily centered around building better large ag products and building increasingly more capable John Deere dealers to sell and support those products. Ryan is a graduate of Iowa State University where he earned a Bachelor’s in Agricultural Systems Technology and an MBA from the University of Iowa. Topic: Ryan would like to discuss some of the important Model Year 24 tractor updates John Deere just announced. This includes an autonomy prep option and implement ethernet. 1. What’s new for Model Year 24 John Deere row-crop tractors? a. John Deere is making precision ag easier to use, and more accurate. It also helps you get ready for the future of precision ag with the autonomy prep and implement ethernet. 2. For tractors specifically, what are some ways John Deere is making precision ag technology easier for farmers to use? 3. John Deere has an autonomous tractor/tillage solution on display here at Commodity Classic a. What is this autonomous solution and how does it work? b. How does an autonomous tractor help farmers address some of the economic challenges on their farm. 4. In the product announcement you talk about the Autonomy Prep Option. Tell us more about this. What is it and why would a customer want to order it? 5. What is the Implement Ethernet option? 6. Could also discuss TruSet Active tillage technology if there is time. This is an example of making machines smarter and automating different decisions points. It’s another piece that helps get farmers ready to take advantage of autonomy. 7. John Deere already has things like AutoTrac guidance, AutoTrac Turn Automation, and AutoPath – these are all “automation” examples. Is this technology that’s already on existing machines or something that can be easily added? 8. John Deere autonomous technology includes a perception system that looks for anomalies in the field. What happens when this system finds something? How are farmers alerted. What actions can farmers take after these anomalies are found? 3 Company Use JORDAN LANG - Performance Upgrade Marketing Manager Jordan is responsible for growing the John Deere Performance Upgrade Kit business. Jordan leads a team of field specialists responsible for growing both sales and dealer engagement, as well as go-to-market activities and marketing of the business. Jordan grew up on a farm in central Iowa and began his career with John Deere in 2011. He has had held roles in the John Deere Ag and Turf Division as well as Construction and Forestry Division. Jordan is a graduate of Luther College in Decorah, Iowa where he earned a Bachelor of Arts in Spanish and Accounting. Topic: Jordan would like to discuss John Deere’s new See & Spray Premium performance upgrade kits now being offered to farmers. 1. John Deere just introduced a See & Spray Premium performance upgrade kit. 2. We will get into that in a minute, but first tell us about John Deere See & Spray technology. How does it work and what are some of the advantages it brings to the table for farmers? 3. Ok so how can farmers who already have a newer John Deere self- propelled sprayer take advantage of See & Spray technology? (With a See & Spray Premium Performance Upgrade kit of course!) 4. See & Spray Premium is the next addition to the See & Spray lineup. It’s a performance upgrade kit that can be installed on John Deere self- propelled sprayers. 5. How old of John Deere sprayer can be upgraded? a. This is a great option for farmers who are happy with their current sprayers, or who maybe recently traded into a sprayer but it still helps them be able to take advantage of the latest technology that can help them reduce their chemical usage and lower their input costs. b. Does the sprayer’s boom or nozzles need to also be updated? 6. If I retrofit my sprayer with See & Spray Premium what are some of my weed control options if I’m a corn, soybean or cotton producer? 7. What kind of chemical savings might a typical corn or soybean grower be looking at if they used this technology? 8. What’s the difference between See & Spray Premium and See & Spray Ultimate? 9. Tell us about some of the data collection and mapping features that See & Spray Premium offers. What are some things farmers can do with this information to make their farms more profitable. 10. Another component to See & Spray Premium is the technology that stabilizes the sprayer boom as it moves through the field. Tell us about BoomTrac Pro 2.0. Want Farm4Profit Merch? Custom order your favorite items today! https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! 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