Hedge Smarter, Not Harder: How SimpleHedge Helps Farmers Protect Profits

We sit down with Mark , the founder of SimpleHedge , to discuss how his platform is changing the way farmers manage price risk. After building a successful career in the tech world—working at Meta and McKinsey —Mark turned his attention to agriculture, recognizing a gap in farmer-accessible risk management tools . Mark explains that while hedging is essential for protecting farm revenue, it’s long been confusing, expensive, and out of reach for most producers. SimpleHedge aims to fix that , providing a platform that delivers clear recommendations , personalized strategies, and confidence— without requiring a background in trading . He walks us through how the platform works, how it pulls and analyzes market data, and how it customizes strategies based on a user’s unique operation. We also cover farmer concerns around safety and control—highlighting how SimpleHedge provides guided recommendations , not hands-off execution , and how users can get started without connecting sensitive accounts . Throughout the episode, Mark shares real-world success stories, ROI examples, and where the future of tech-enabled farm risk management is headed. Whether you're a seasoned marketer or just getting started with options and futures, this conversation demystifies a topic that can make or break a year’s profit. Want Farm4Profit Merch? Custom order your favorite items today! https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.com Shareable episode link: https://intro-to-farm4profit.simplecast.com Email address: Farm4profitllc@gmail.com Call/Text: 515.207.9640 Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw Follow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.