About this episode
Giuseppe Castellano talks to Tracy van Straaten, Founder and President of TvS Media Group, about the difference between marketing and publicity in children’s publishing; what illustrators and writers should realistically expect from marketing and publicity departments; why the pre-order window is important when it comes to the life or death of a book; and more. To learn more about Tracy and TvS Media Group, visit tvsmediagroup.com . Tracy mentioned Giuseppe’s chat with Hilary Knight. You can listen to that conversation here . If you find value in this podcast, consider becoming a paid subscriber on Substack , or a supporter on Patreon . On either platform, you will gain access to bonus episodes we call “Extra Credit”—among other perks and benefits. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.