Swim Club to Superpower: How Nitro Became #2 in the Nation—and is Still Growing

GMM presented by @SwimOutletcom @SwimOutletGear This GMM episode is for club owners, swim parents, aspiring coaches—and anyone who wants to understand how modern swimming clubs are built, sustained, and scaled in a digital-first world. When you talk about big teams in USA Swimming, one name swims to the top: Nitro Swimming. Founded by Mike Koleber and Tracy Koleber Nitro didn’t just pop up overnight—it was built lane by lane, swimmer by swimmer, from the ground up in the suburbs of Austin, Texas. What started as a vision and a handful of kids is now the second-largest swim club in the United States, with thousands of swimmers across multiple locations and a digital footprint that rivals Olympians. A digital-first world matters when you are an entrepreneur in any industry. Mike Koleber knows this, and he has built a social following that rivals the biggest names in our sport. U.S. stars have massive followers, like Michael Phelps' 3.7 million on Instagram. You might think Caeleb Dressel (735,000) or Katie Ledecky (903,000) would come in second--and you would be wrong. Nitro CEO and swim coach Mike Koleber has the second biggest followers on Instagram with 1.6 million followers (and another 1.5 million on Tik Tok).