Multi-Family Update & the Real Estate Market Shift | Smart Marketing for Small & Medium Size Businesses

Be sure to check out Scott Harkey's new book "Marketing Strategies for Everyone": https://kenmcelroy.com/bookstore/ This episode of the podcast dives deep into the evolving landscape of multi-family real estate investing. Ken and Danille McElroy break down the current market dynamics, highlighting the challenges and opportunities for investors navigating high interest rates, rising operating costs, and shifting valuations. They discuss why now may be the best time to buy and how to identify the best deals in today’s disrupted market. In the second half of the episode, Ken and Danille sit down with Scott Harkey and Amy from OH Partners , one of the leading marketing firms in the Southwest. They explore marketing strategies for small and medium-sized businesses, the evolving role of authenticity in advertising, and why influencer marketing is overtaking traditional celebrity endorsements. Whether you’re a real estate investor or a business owner, this episode is packed with insights to help you stay ahead of the curve. • • • Visit Ken's Bookstore: https://kenmcelroy.com/bookstore • • • ABOUT KEN: Ken is the author of the bestselling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, and The ABC’s of Property Management. With over two decades of experience in real estate investing, Ken McElroy is passionate about sharing the good life by helping real estate investors grow and prosper. This podcast is a place for Ken to discuss numerous topics connected to real estate investing, including finance, budgeting, the entrepreneur mindset, and creating passive income. Ken offers a wealth of personal experiences, practical advice, success stories, and even some informative setbacks, all presented here to educate and inspire. Whether you’re a new or seasoned investor, the information and resources on this channel will set you on a path where you and your investments can thrive. Ken's company: https://mccompanies.com • • • DISCLAIMERS: Any information or advice available on this podcast is intended for educational and general guidance only. Ken McElroy and KenMcElroy.com, LLC shall not be liable for any direct, incidental, consequential, indirect, or punitive damages arising out of access to or use of any of the content available on this podcast. Consult a financial advisor or other wealth management professional before you make investments of any kind. Although Ken McElroy and his affiliates take all reasonable care to ensure that the contents of this podcast are accurate and up-to-date, all information contained on it is provided ‘as is.’ Ken McElroy makes no warranties or representations of any kind concerning the accuracy or suitability of the information contained on this podcast. Any links to other websites are provided only as a convenience and KenMcElroy.com, LLC encourages you to read the privacy statements of any third-party websites. All comments will be reviewed by the KenMcElroy.com staff and may be deleted if deemed inappropriate. Comments that are off-topic, offensive, or promotional will not be posted. The comments/posts are from members of the public and do not necessarily reflect the views of Ken McElroy and his affiliates. © 2025 KenMcElroy.com, LLC. All Rights Reserved.