About this episode
This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society’s greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year. Carrie never took a marketing class in school, and never even imagined she would be a top tech B2B marketer, let alone the CMO of one of the world’s great companies. But serendipity happened, and Carrie said yes to IBM coming out of TCU, and began a tech marketing career that took her to Dell, Box, Splunk, and now Cisco. Carrie has had a remarkable run in her four years as Cisco’s CMO, which we will talk about. Tune in for a conversation with a CMO, who believes some things in life are simply non-negotiable. --- This week's episode is brought to you by Deloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jim See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .