Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency ( draftLine ) at Anheuser-Busch InBev . AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands. Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The University of California, Berkeley. She's now been at AB InBev for over a decade and currently is helping to lead this critically acclaimed marketing department stay creative. This bonus episode of the CMO Podcast was recorded in front of a live audience at the 2022 Cannes Lions International Festival of Creativity , where AB InBev won the coveted Creative Marketer of the Year Award. Hear what Tracy did to impact her company and learn about her philosophies on staying creative and relevant. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .