About this episode
Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure. In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the organization, and how her team makes the best of their budget. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .