Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse , a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 . In this episode Pete discusses his career and values as an executive and marketer. His initial interest for politics transformed into a passion for business. He talks about how he has seen the internet evolve and how he thinks marketers should appreciate the traditional values while also build on the past. Plus, a surprise nugget about his contribution to one of the biggest cult classic films of the 90s. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .