Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton , the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .