38: Converting Customers Into Fans Who Grow Your Business for You with David Meerman Scott

Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson. David Meerman Scott —bestselling author of 11 books, including the just released Fanocracy —explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered. David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you. And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How to create fandoms to grow your business Discover how the 4 levels of proximity could help you get noticed Why you should take more selfies Characteristics that make a true fan How to convert your customers into loyal fans A story that turned David into a fan of a company Giving freely vs. giving with the expectation of receiving something Why you shouldn't pay for attention And SO much more! Links from the Show BiggerPockets Forums The Grateful Dead Hagerty Youtube Channel Check the full show notes here: http://biggerpockets.com/bizshow38 Learn more about your ad choices. Visit megaphone.fm/adchoices