24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

What if you documented every process that makes your business run? Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family? Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise. You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community. Download this episode and subscribe to hear more stories like hers! In This Episode We Cover: How a blind date lead to marriage and a business! The story behind their business How to start a wellness business with your spouse What was wrong with their initial business model How they scaled up their business from 30 to over 100 clients and growing! Shifting from customer type to client type mindset Automation and marketing machines What is franchising and what made them decide to go that route Their first franchisee How they put everything on SOP And SO much more! Links from the Show InfusionSoft Upstart Maine Top Gun by Maine Center for Entrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices