17: Using Fear as Fuel with Alejandro Velez and Nikhil Arora, Co-Founders of Back to the Roots

Today’s episode is proof that fear isn’t always a bad thing. In fact, it can be a powerful motivator. And more importantly, fear serves as a signal that you’re pushing yourself far beyond your comfort zone and blossoming as an entrepreneur. Overcoming doubt is one of several topics we discuss with Alejandro Velez and Nikhil Arora , co-founders of a startup that produces a growing line of home gardening and food products. You’ll love the story of how they met and hatched their idea in a college classroom, why they strive to practice “conscious capitalism,” and how they got PAID to collect the raw material they used to grow their first products (mushrooms grown out of used coffee grounds!). Alejandro and Nikhil also share their tips for raising capital and the story of how Back to the Roots struck deals with giant organizations like Whole Foods and the New York City Public School System. This is a motivational show featuring two entrepreneurs who are wise beyond their years, and it’s packed with practical tips for scaling any kind of business. Download this one today, and share it with two people you know would get something out of it! Oh, and don’t forget to subscribe to the BiggerPockets Business Podcast on Apple Podcasts or Google Podcasts so you won’t miss a beat. In This Episode We Cover: The concept of back to the roots How they started and what is their product The turning point where they realized the business potential How they create and manufacture their products Getting in front of retailers Their tips on raising capital Earning a million dollars in revenue Demoing every weekends The next evolution of the business Adding more and more products And SO much more! Links from the Show BiggerPockets BiggerPockets Podcast Whole Foods Indoor Gardening Kits Learn more about your ad choices. Visit megaphone.fm/adchoices