136: Rethinking Drinking with Tom Johnstone of Optimist Drinks

In this episode I’m talking to Tom Johnstone, founder and CEO of Optimist Drinks, a non-alcoholic spirits company based in Los Angeles. Optimist Drinks are designed to enhance social connection and to creating a range of products that give people a choice, the freedom to experiment with their drinking rituals and strengthen their social connections. In the episode we discuss rethinking drinking, the habitual nature of drinking and how it is ingrained in our social rituals; why we still feel the need to justify not drinking for any reason; how his experience as a brand strategist for tech companies helped hone the creation of Optimist; why having a purpose is so important for any brand, and so much more. www.Trybite.com/BLONDE for 20% off your first subscription order. www.Drinkolipop.com/BLONDEFILES for 20% off plus free shipping site-wide. www.Gomacro.com with code BLONDEFILES for 30% off plus free shipping on all orders over $50. www.Piquetea.com/blonde for an additional 5% off your limited time bundle with gifts. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .