Ep. 293: Keith Jeffrey - A "Broc & Roll" Star from the Band, Atlas Genius

Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius! Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into: Why three Aussie brothers ditched meat for veganism Their favorite plant-based eats on the road How their lifestyle influences their music & ethics The world needs more broc and rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are. (Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!) Episode Webpage Watch the Episode on YouTube Learn More About our 2026 Live PLANTSTRONG Events: https://plantstrong.com/pages/events Let Us Help Your PLANTSTRONG Journey Learn More About Our Corporate Wellness Program: https://liveplantstrong.com/corporate-wellness/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Follow PLANTSTRONG and Rip Esselstyn https://plantstrong.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/ https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star Rating Apple Podcasts Spotify