Google’s Loss, Recession’s Impact and Biz Travel’s Concerns

A federal judge ruled that Google violated antitrust laws by using its ad tech tools to maintain a monopoly, a decision that could benefit travel advertisers like Expedia and Trivago, who have long criticized Google's dominance. Skift Research warns of potential recession impacts on the travel industry, with luxury hotels like Hyatt already seeing share-price declines, though this segment may prove more resilient than in past downturns. Meanwhile, a Global Business Travel Association poll shows that nearly a third of travel managers expect reduced business travel this year, largely due to rising costs and visa-related concerns. Google Exerted Monopoly Power in Online Advertising Tools, Judge Rules Business Travel Sentiment Sours Over Trump Policies — GBTA Poll Forecasts for Hotels and Online Travel Agencies Are Coming Down – Who’s Most at Risk? Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.