Designing the World’s First and Smartest Running Shoe: Avelo’s Founder Royi Metser

Royi Metser is the founder and CEO of Avelo, the company behind the world's first smart running shoe. Running changed Royi’s life in 2021 after a blood test was the kick in the butt he needed to make a change. Three days later he signed up for his first marathon. It was through his personal mission to improve at running that he decided to build a product to measure force and form and use the data to help runners improve performance and reduce risk of injury. Listen to hear about: ​How signing up for a marathon motivated Royi to start running again ​How struggles with achilles tendinopathy and plantar fasciitis made Royi curious about creating a product that measures data at the feet ​Creating a smart running shoe and the challenges of building footwear, software, and hardware all together ​Behind the scenes of Royi’s start-up, Avelo, the world’s first smart running shoe Stay connected: ​Avelo on IG: instagram.com/avelorunning ​For The Long Run Podcast on Instagram: instagram.com/forthelrpod ​Jon Levitt on Instagram: instagram.com/jwlevitt ​Join the For The Long Run email community: for-the-long-run.beehiiv.com This episode is supported by: ​Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org . ​PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLRQ1 at www.puma.com . ​Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Reach out to me on Instagram for a discount code to use at hyperice.com. Note about Avelo: I believe so strongly in what Avelo is doing that I’ve been advising the team behind the scenes for the last two years!