160. Patrick Lemieux: The business side of sport

Patrick Lemieux is Gwen's husband or Stanley's dad, as he describes it. He's also a sports agent focused mostly on cyclists, and a high level cyclist himself. In this episode, we talked about: -his entry into agent/representation life -sponsorship in the year of COVID -his own experience as a cyclist -balancing family/work/play -social media and storytelling -the intersection of performance and social media -women in sport and motherhood -what he’s excited for in 2021 -his expectations for the Olympics -tips for pro athletes on social media -and so much more! Follow along with Patrick at https://www.instagram.com/patrick_lemieux Thanks to beam for sponsoring this episode of the podcast. As the days start to warm up and get longer, a cool down routine in the evening becomes even more important. Did you know you can get a subscription to beam’s dream powder? It’s what I use most nights before bed to help with a refreshing night’s sleep. When you subscribe, you’ll get the dream blend with a bunch of perks like even better pricing, free shipping, a free mug, and a drink frother just for signing up. Dream helps me wind down at night and it’s made with compounds like melatonin and magnesium that support a better night’s sleep. Make sure to use code FTLR at checkout for an extra 15% off on top of the 20% discounted monthly rate!