Episode 497: Nick Thompson: How Running 100 Miles Taught Him to Run a $13 Billion Media Empire

How does a CEO who runs 100-mile races turn around a struggling media company? In this episode on the Habits and Hustle podcast, Nick Thompson, CEO of the Atlantic, joins me to share how the mental strategies that get you through mile 40 of a mountain race are the same ones that grow a publication from 800,000 to 1.35 million subscribers. We dive into why daily practice beats talent in both running and business, and the dark side of elite running culture that creates eating disorders. We also discuss the Signal chat scandal that drove tens of thousands of new subscriptions. Nick Thompson is the CEO of the Atlantic, which has grown profitable under his leadership after years of losses. He's also the American record holder in the 50K for runners 45+ and author of The Running Ground , a memoir exploring how running shapes life, business, and relationships. What We Discuss: 03:14 - Why Nick started running at age 5 with his father during a family crisis 08:46 - How running is a microcosm for life and teaches grit through hard things 14:24 - The Alexander Technique: How a guitar wrist injury prevented 25 years of running injuries 28:16 - Why consistent daily practice is the most important lesson from running 50:04 - How Nick got faster in his 40s by training smarter with specific workouts 55:40 - How the Atlantic grew from 800K to 1.35M subscribers through paywall optimization 1:01:10 - The Signal chat scandal: How Jeff Goldberg was accidentally added to the White House group chat 1:12:10 - Trump's "fixed heartbeats" theory and whether ultra running shortens your lifespan 1:17:25 - The dark side of running: Why elite coaches tell athletes to look like "a skeleton with a condom on" 1:19:19 - How running culture creates eating disorders and destroys young athletes' bodies …and more! Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www . magicmind.com /jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Nick Thompson: Instagram: @nxthompson Website: https://www.nickthompson.com/