About this episode
This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture. Follow Eliot on Instagram: https://www.instagram.com/firemarshall205 Train at Easton Training Center in Colorado: https://eastonbjj.com/ Grow your BJJ gym with Easton Online: https://www.easton.online/ Mental models discussed in this episode: Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/ Race to the Bottom https://bjjmentalmodels.com/race-to-the-bottom/ Ulysses Contracts https://bjjmentalmodels.com/ulysses-contracts/ Survivorship Bias https://bjjmentalmodels.com/survivorship-bias/ Consistency https://bjjmentalmodels.com/consistency/ Don't forget to check out BJJ Mental Models Premium! If you love the podcast, you'll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game. We do all this through memberships that come in at a fraction of the cost of a single private. Sign up here for a free trial: https://bjjmentalmodels.com/ Need more BJJ Mental Models? Get tips, tricks, and breakthrough insights from our newsletter: https://bjjmentalmodels.com/newsletter/ Get nitty-gritty details on our mental models from the full database: https://bjjmentalmodels.com/database/ Follow us on social: https://facebook.com/bjjmentalmodels/ https://instagram.com/bjjmentalmodels/ Music by Enterprize: https://enterprize.bandcamp.com/ ⚠️ NEW course from BJJ Mental Models! MINDSET FOR BETAS, our new Jiu-Jitsu audio course with Rob Biernacki, is now available on BJJ Mental Models Premium! For a limited time, get your first month FREE at: https://bjjmentalmodels.com/beta