About this episode
In this inspiring episode, Eric Thompson welcomes Martin "Marty" Gallant, the Managing Partner and Broker at Creativ Realty in Moncton, New Brunswick. Marty shares the incredible story of how his company achieved a remarkable 72% growth in volume and nearly doubled its agent count from 25 to 42 in just two years, all within a smaller market of under 600 agents. Marty attributes this rapid success to a strong focus on company culture, which prioritizes agent well-being, teamwork over competition, and comprehensive, open-to-all training. He details their innovative "Mission Momentum" program, a gamified internal challenge that significantly boosts agent engagement and productivity. Beyond brokerage-wide initiatives, Marty also reveals his personal strategy for managing a thriving real estate business while overseeing a growing company: niching down his personal sphere to a "VIP list" of 72 key clients for highly focused, impactful service. This is one episode that is absolutely packed with actionable insights for any real estate professional looking to foster growth and increase efficiency. Episode Highlights: Marty's company saw 72% growth and doubled its agent count (25 to 42) in a small market over two years. Success is built on a strong culture of teamwork and comprehensive, open training for all. "Mission Momentum," a gamified internal challenge with weekly behavior-based missions, drove 85% agent engagement. Creativ Realty offers a free, 21-module training program, open to the entire market, reflecting a "Go-Giver" philosophy. Marty manages his personal business by focusing on a VIP list of 72 clients, providing highly dedicated service. This niche strategy, inspired by the "magic wand" question, enhances efficiency, reduces stress, and maintains volume. Key Takeaways: "We want to make it the best place possible for agents to work." "Everyone's one degree of separation away from each other. So those personal relationships go a lot further." "Culture was always number one." "If they do the behaviors - and it's very much a Ninja Nine - it will lead to results." "Letting yourself down is one thing, but letting down your team is a totally different thing." "The way to do it is to get teams of people focused on activities that will then lead to the results that you want." "If you could wave your magic wand, what would it look like? And then just start yourself on a path to do that." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: https://www.facebook.com/groups/theninjasellingpodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Martin (Marty) Gallant: https://www.realtor.ca/agent/1953858/martin-gallant-37-archibald-street-moncton-new-brunswick-e1c5h8