About this episode
The season for sending out mailers and information is approaching, and so it's time for Matt and Garrett to talk about auto-flow. Sparked by an excellent question from Colleen Yoo with The Group in Fort Collins, Colorado, our hosts have a great deal of advice and information to share about how to ensure that your auto-flow is as effective and efficient as possible. They begin by explaining why mailers continue to be effective, offering some ideas for simplifying your database, and both having and advertising a national presence/network. Numerous value added content ideas, the potential of customizing for certain groups, leveraging your local businesses, as well as the creation and distribution of timeless postcards are also explored. Now is the time to start thinking about all of these strategies so that your first quarter of the coming year can be everything you want it to be. Let Matt and Garrett help set you up for even greater success here today. Episode Highlights: Why mailers are still effective Simplifying your database Having a national presence/network and advertising it Value added content Customizing for certain group(s) Leveraging your local business Timeless postcards Quotes: "The reason your first quarter's so slow, is you sleep through the holidays." "We're occupying somebody's brain space, is what we're doing…whoever's showing up more is who's going to get that top space." "I can help you find somebody anywhere." "We need to start to think about how we are presenting your brand to your sphere." "No one is generally offended by mailing lists." "Start big and work your way down, and you'll figure out who your groups are." "How can I make this, you know, more compliant with my brand, and really adding good value to the people through the law of authenticity, and…sharing a little bit of me with my people?" "Storytelling brings the situation to life…whether I'm local or not." "How do you buy an investment property to pay for a kid's college education?" "I love timeless postcards." "Start with the physical mail because you get 100% open rate with that." "This will change the beginning of your year and it will add simplicity to your entire database and your entire business, so get serious about it." Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli