About this episode
Remember what life was like back in March this year when, all of a sudden, the world started shutting down and people couldn't meet each other in person anymore? Remember the sheer number of emails that started appearing in your inbox back then as a result of this lockdown? Matt and Garrett certainly do, and that experience is the catalyst for today's discussion on the practice of email marketing. In this episode, you will hear differing perspectives on email marketing, opinions as to how much is too much, and some ideas on how to get people on your email list. Most importantly, you will hear a great deal of valuable information and advice on how to use email marketing in a way that continues and builds stronger relationships. It takes work to ensure that this form of marketing adheres to and promotes the Ninja philosophy of relationship-based business, and, while they are admittedly not experts in the field, Matt and Garrett do have a vast network of talented professionals who consistently share with them best practices. Today's show is your unique opportunity to listen in and benefit greatly from their collective wisdom. Episode Highlights: Differing perspectives on email marketing How much is too much? How to use email marketing in a way that continues and builds stronger relationships How to get people on your email list Some best practices regarding email marketing Quotes: "If you don't have the good value, and it's just something coming in, it's a very false sense of us making a connection." "I've watched people break their name in an email service with the person's actual subconscious mind." "It's all connected to value." "Make it some personal stuff in there." "Think about what your people are looking for and deliver it to them via this email." "Just like all the other Ninja systems, this is something that's easy to do, easy not to do." "If it doesn't have your energy attached to it or your personality put into it, we're missing the boat on really developing a very, very, very strong relationship." "You have to have the one-on-one in order to make the one-to-many communications much more valuable." Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli