1KHO 467: Flavor Is the Original Craving | Mark Schatzker, The Dorito Effect

What if the root of our health crisis isn’t carbs or fat or sugar—but a missing conversation about flavor ? In one of the most compelling episodes of The 1000 Hours Outside Podcast, Ginny Yurich sits down with author Mark Schatzker to discuss his groundbreaking book The Dorito Effect . Together, they explore how real food has grown increasingly bland while artificial flavor technology has skyrocketed—rewiring our brains, deepening our cravings, and sabotaging our nutritional wisdom. Mark explains how food that once satisfied is now engineered to deceive our taste buds and keep us coming back for more. This episode unpacks the startling truth behind “natural flavors,” the psychological science of overeating, and why modern diets fail. Mark shares the life-changing question every person should ask before they eat: Where did the flavor come from? With warmth, clarity, and hope, he outlines how our palates can heal, how our kids’ cravings are being shaped, and why a future of deeply satisfying, joyful eating is not only possible—it’s essential. This conversation will absolutely change the way you think about food. ** Get your copy of The Dorito Effect here Learn more about Mark and all he has to offer here ** A huge thank you to our sponsors! Check them ALL out below: Geviti: Visit https://www.gogeviti.com/1000hoursoutside for 20% off your first three months of membership! Active Skin Repair: Visit www.ActiveSkinRepair.com to learn more about Active Skin Repair and their commitment to 1% for the planet and use code: 1000hours to save 20% on all Active Skin Repair products Select Quote: Head to www.selectquote.com/1000hours to learn more. Crowd Health: Learn more at www.joincrowdhealth.com and get started today for just $99 per month for your first three months by using code 1000HOURS. GoMinno: Download the Minno App or visit www.GoMinno.com to become a member TODAY! BetterHelp: Visit www.BetterHelp.com/1000HOURS today to get 10% off your first month. Thrive Market: Visit www.thrivemarket.com/1000hours for 30% off your first order plus a FREE $60 gift! Learn more about your ad choices. Visit megaphone.fm/adchoices