UBS On-Air: Paul Donovan Daily Audio 'Voting in the aisles of WalMart'

Every pundit claims they know the reason for the US election outcome. This pundit is no different. In exit polls, Republican voters’ biggest concern was the economy and 75% of US voters said inflation was a hardship this year. Three years of durable goods price deflation are not noticed by voters, who focus on price levels of high-frequency purchases (like food). The election may have been won and lost in the aisles of Walmart, over the price of a Snickers bar.