NOBULL Co-Founders Michael Schaeffer and Marcus Wilson talk building the brand, trends in footwear technology, and optimizing performance in their daily lives as entrepreneurs & executives.

The Co-Founders of NOBULL, Michael Schaeffer and Marcus Wilson, discuss how the company got its name (6:36), their brand philosophy (10:58), early failures including the first prototype (13:06), designing the shoes (16:27), sponsored athletes (20:11), using WHOOP (23:48), nutrition and fasting (26:08), meditation (29:25), the future of athletic footwear (31:45), lessons from Phil Knight's book "Shoe Dog" (37:56), and their best tips for success (42:56). Support the show Follow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn