About this episode
We've all said it… "I'll start tomorrow." Whether it's your fitness, nutrition, or that one habit you've been meaning to build — there's something strangely comforting about pushing it off to tomorrow. In this episode, Brad and Craig break down the real reason we fall into the "starting tomorrow" mentality — and it's not just laziness. Craig unpacks the science behind it, explaining how putting off change actually triggers a dopamine rush that makes us feel good, even though we're doing nothing. Wild, right? We also dig into the deeper mindset behind this pattern: perfectionism, fear of failure, identity issues, and the illusion that tomorrow you will somehow be more motivated, more disciplined, or have more time. But don't worry — this isn't just a callout. We also give you real strategies to break free from the loop and start taking imperfect action today. What You'll Learn: Why your brain loves the "starting tomorrow" story How dopamine tricks you into inaction The difference between motivation and discipline (and which one actually matters) Simple mindset shifts to start now — not next week How to stop needing a "perfect" starting point If you've been stuck in that cycle of almost starting, this episode is your wake-up call. Join The Collective - Join Here Interested in working with a coach? Get a free nutrition consultation - Schedule Here Join Us On Patreon - Join Here Submit your questions to be featured on our Q&A episodes. Order from Cured Supplement Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Co-Host Craig Smith - @greatestdaymindset Next Level Nutrition – @mynextlevelnutrition Episode Timestamps 00:00 Egg Breakfast Digestive Trouble 04:40 Baseball Cards for Dope 07:48 Exploring Ineffective Feel-Good Habits 12:24 "Dopamine's Role in Procrastination" 15:19 "Start Immediately, Not Tomorrow" 17:51 "The Fresh Start Effect" 21:31 Procrastination and Future Self-Deception 25:45 "Finding Motivation: Perspective Matters" 28:16 "Balancing Breaks and Exercise" 29:27 Restart Anytime: Recovery Mindset 34:35 "Tomorrow's Free Drinks Joke" 36:15 Start Small, Start Now 39:14 "Embrace Awareness and Act Now"