About this episode
This milestone episode is a special one. Brad and Craig dive deep into a topic that separates people who stay stuck from those who create real transformation: choosing hard on purpose. We live in a world designed for comfort—but comfort rarely produces growth. In this conversation, Brad and Craig unpack the art of designed discomfort and why leaning into hard things is the gateway to the life you want. They cover: The science behind discomfort and what it does to your brain. Why intentionally putting yourself in uncomfortable situations builds resilience and confidence. How to reframe "hard" so you stop avoiding it and start using it as a tool for growth. The truth that everything you want is on the other side of uncomfortable. This episode will challenge you to stop waiting for change to magically appear and start seeking out the hard things that sharpen you into the person you're meant to be. If you're ready to get unstuck, break through plateaus, and live at your next level—this one's for you. Next Level Links Nutrition Coaching - www.becomenextlevel.com Nutrition Coaching Free Consultations - Schedule Here Next Level Experience Waitlist - Join Here Craig's Links Focus Journal - Order Here www.greatestdaymindset.com Free Guides: Eating Out Guide - Get The Guide High-Protein Fast Food Orders - Get the Guide Macro Food Options Guide - Get The Guide Join Us On Patreon - Join Here Submit your questions to be featured on our Q&A episodes. Order from Cured Supplement Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Co-Host Craig Smith - @greatestdaymindset Next Level Nutrition – @mynextlevelnutrition