Burial Beer's Doug Reiser on the Importance of Immersive Experiences

Burial Beer Company's Doug Reiser discusses the culmination of a three-year project to open a rooftop wine bar for the company's Visuals wine brand in Asheville, North Carolina. For Burial, it's about creating "immersive experiences" at its venues, Reiser explains. He discusses reviving once-abandoned spaces, how the company got into beer and then moved into the wine space and how much overlap there is between the company's beer drinkers and wine consumers. But first, Jess, Zoe and Justin also discuss the key pieces Anchor Brewing is going to need in its resurrection. They also discuss the effectiveness of Brooklyn Brewery's European ad campaign, and pour over Voodoo Ranger's scans trends, with some brands in decline and others still on the ascent.