About this episode
In episode 38 of the Brewbound Podcast, New Belgium CEO Steve Fechheimer discusses the internal tug-of-war between creating new brand identities and leveraging the company's already well-established name. Show Notes: 0:00 – 20:35: Chris Furnari and Justin Kendall introduce episode 38 and discuss news 20:35 – 52:15: Furnari and Kendall interview Steve Fechheimer 52:15 – 1:11:10: Furnari and Kendall share their takeaways from the interview