The Plight of the Economy Drinker

How are Generation Z drinkers incorporating seltzers into their parties? The Brewbound team leans on its Gen Z correspondent to understand how seltzers are replacing economy beers in drinking occasions. The team dives into Molson Coors' economy beer purge and what it means for those loyal drinkers. They also put to rest the mainstream media narrative that hard seltzer is dead, and lament the pandemic and lower-than-expected vaccination levels jeopardizing fall events.