High Rise Founder Matt Skinner's National Ambitions for Intoxicating Hemp Beverage Brand

High Rise Beverage co-founder Matt Skinner has built a coastal-themed brand in the Southeast but his ambitions extend across the nation. The Charleston, South Carolina-headquartered intoxicating hemp beverage brand is now available in 22 states, and Skinner sees an opportunity to go even bigger. "We're in the space of being a nationwide brand at this point," he says on the latest edition of the Brewbound Podcast, recorded in October at the National Beer Wholesalers Association's Annual Convention in Las Vegas. "Having those partnerships and getting in with the right distributors now is important. They're finding who they feel like their horses are in the category, and I think we are aligning across the country with that. But the Southeast is very important to us." Skinner shares his strategy of building the brand in bars and restaurants and why his pitch to those retailers was bigger than his brand. He also explains how High Rise came to be partners with Sony Music in Nashville, which flavors are resonating with consumers and why Target's adoption of intoxicating hemp products "puts all eyes on the category." Before the interview, Justin and Zoe discuss the latest news, such as New Belgium's packed new product slate for 2026, including new Voodoo Ranger IPAs and a canned cocktail offshoot, as well as Molson Coors' tough Q3 earnings report.